02: The benefits of owning your niche and building communities with Scott Meyer

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Scott is a South Dakota native and self-professed polymath. He is the Bro-Founder of 9 Clouds, an Inbound Marketing agency that specialises in the Automotive Industry. Also an expert on building communities, Scott shares the secret ingredients for building a strong, vibrant and booming community.

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Time Stamped Show Notes

(click the time stamp to jump directly to that point in the episode.)

  • [02:03] – How Scott became a leader in the Inbound Marketing discipline for the automative industry by improving the digital literacy of people in rural areas.
  • [03:22] – Two and a half years ago we met with our team and decided to focus on the automotive industry, that way we could be the smartest person on the call
  • [05:35] – As you work within an industry you find common challenges among clients which improves your ability to to serve your clients and find deeper ways to help them solve their problems
  • [06:40] – By focussing on a niche, Scott isn’t not competing with other people in his zip code
[spp-tweet tweet=”By focussing on a niche, you’re not competing with other people in your zip code: @MrScottMeyer”]
  • [07:33] – Scott provides examples of how 9 Clouds provides services which attract people to your website, convert them from visitors into leads, convert those leads into sales and follow up consistently after the sale
  • [09:18] – 9 Clouds’ goal with their clients is to teach them the things they do so they can spend their time on higher level activities
  • [12:38] – Scott’s unique tool and tip for marketers: get the basics down first and then make sure that once you have a lead the sales team know what to do with them ie. the sales enablement piece
  • [13:52] – Scott’s view on education of sales teams eg. what lead is a good lead and providing value before asking for the sale
  • [15:07] – Scott shares his biggest success with Inbound Marketing: you don’t know who is in the audience so put forth your best effort every time
  • [16:58] – How to know that the Inbound Methodology is worth the time and effort and delivers a positive ROI
  • [18:08] – Scott shares his biggest mistake with inbound marketing: including taking too long to decide what they will focus on and to niche
  • [20:08] – Scott talks about building community and how he came to be passionate about community
  • [20:52] – What I learned I think is that along the way it is much more gratifying to build the community that you want to live in rather than stumbling onto it
[spp-tweet tweet=”Along the way it is much more gratifying to build the community that you want to live in rather than stumbling onto it: @MrScottMeyer”]
  • [21:00] – How Scott started with a simple TedX event and how that lead to building an open and creative community
  • [22:05] – Richard Florida’s work that vibrant communities are those that are open and tolerant, that have a high level of technology and skill and that have talent
  • [22:20] – Talented people what to live in a community that is diverse, that has opportunities to ride your bike, places to go eat, drink, find handcrafted goods so we thought to have a cool town we needed to create an environment that would attract the people that would make it cool
  • [22:42] – Scott encourages people to take matters into their own hands.  Don’t wait for the Government or someone else to say ‘we should have a festival’, just do it yourself
  • [22:52] – Scott writes about his community building on his personal blog ScottDavidMeyer.com
  • [24:02] – In four years we made Brookings South Dakota the self proclaimed creative capital of the North and as a result we received massive press coverage
  • [25:24] – You don’t need many people to start this.  In Brookings we only had 4 people that really cared and you’ll never get the whole community fully on board but having a broad vision can mean so much to so many
  • [29:35] – What is the one thing that you’re most EXCITED about today? Scott’s excited about where the agency goes next with further niching and additional value added products developed for their market
  • [30:14] – The Lightning Round
    • This content is available to The Daily Hub Subscribers.  If you’d like to see Scott’s answers to the lightening round questions below, subscribe now and you’ll receive access to the full interview and lightening round answers right in your inbox. Questions covered here are:
        • What was holding you back from growing your business?
        • What’s the best advice you’ve ever received?
        • Share one of your personal habits that contributes to your success?
        • Share a resource or tool that you’re using right now?
        • What book would you recommend to Hub Nation and why? 
        • Imagine you woke up tomorrow morning and your business and success to date are gone and you know no-one. You still have all the experience and knowledge you currently have, your food and shelter are taken care of, but all you have is a laptop and $1,000 dollars. What would you do in the next 7 days? 
      • Note: If you are a subscriber to The Daily Hub and can’t see the answers above you need to login to view the answers.
  • [35:22] – Parting piece of guidance: People want to know YOU.  Integrate who you are into your work because people are hiring a person. Embrace who you are.

3 Key Points:

  1. When you find your niche and serve it in a focussed manner you will never have to compete in your zip code
  2. Make your community stand for something.  Find out what your community is good at and interesting at and build around that
  3. Just start the parade and other people will start marching behind.

Resources Mentioned:

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