03: The power of Podcasting in your Inbound Marketing toolkit with Jenny Butler

[smart_track_player url=”http://traffic.libsyn.com/dailyhub/Jenny_Butler.mp3″ title=”Jenny Butler” image=”https://inboundaddons.com/wp-content/uploads/2017/01/Jenny-Butler.jpeg” social_linkedin=”true” permalink=”https://inboundaddons.com/Jenny-Butler” tweet_text=”Awesome interview today with @RadioJButler on The Daily Hub” hashtag=”hubspot, #thedailyhub” twitter_username=”InboundAddons” ]

If you’ve subscribed to The Daily Hub, click here to listen to the full interview and view the complete show notes.

Jenny Butler is a Senior Support Engineer at HubSpot’s EMEA Headquarters, and also freelances as a Marketing Consultant and Audio Producer. She has worked in Marketing and Broadcast Media (RTÉ, Tiger Dublin Fringe Festival, Warner Music Canada) for over 11 years, and has closely followed the emergence of Podcasting as a powerful way for companies to connect with their target audiences. Jenny lives in Dublin, but spends lots of time at her family home in Kildare with her 3 Bernese Mountain Dogs (Gracie, Anja and Indi) and her Collie (Zoe). She is excited to share with Hub Nation the benefits of having a podcast, and how you can easily get started with a podcast of your own.

[spp-tweet tweet=”@RadioJButler shares the benefits of podcasting on The Daily Hub today!”] The Daily Hub Subscribe

Time Stamped Show Notes

(click the time stamp to jump directly to that point in the episode.)

  • [02:45] – Jenny’s perspective on why podcasting is so powerful
  • [05:35] – Jenny shares her tips for getting the most out of your podcast efforts, including beginning with the Why rather than the What of what you’re doing
  • [06:37] – You can try podcasting very easily.  Get a free Soundcloud account, record and upload. Don’t overcomplicate it
  • [08:24] – Jenny shares her tip to marketers and discusses the benefits of ‘co-marketing’
  • [11:56] – The best way to find topics to discuss – talk about what you know and are passionate about
  • [13:27] – Jenny shares her greatest success with influencing through podcasting where she was able to get involved in informing community perceptions of same sex marriage during the legalisation of Same Sex Marriage in Ireland (the first country in the world to do so by popular vote)
  • [19:59] – How to scale your podcast content and repurpose it to get the greatest leverage of your time
  • [22:03] – Create content that is ‘timely and timeless’ – the holy grail of content creation
  • [24:18] – Jenny shares her biggest mistake with podcasting with a very personal story
  • [29:27] – Jenny shares what she is most excited about today: Podcasting and the fact that we are in the golden age of podcasting right now
  • [32:10] – The Lightning Round
    • This content is available to The Daily Hub Subscribers.  If you’d like to see Jenny’s answers to the lightening round questions below, subscribe now and you’ll receive access to the full interview and lightening round answers right in your inbox. Questions covered here are:
        • What was holding you back from growing your business? 
        • What’s the best advice you’ve ever received? 
        • Share one of your personal habits that contributes to your success? 
        • Share a resource or tool that you’re using right now?
        • What book would you recommend to Hub Nation and why? 
        • Imagine you are starting a new role in a new industry tomorrow and you know no one.  You still have all the experience and knowledge you currently have, but all you have is a laptop and $1,000 budget.  The Business Owner tells you that things are incredibly tight and you need to achieve results quickly.  What would you do in the next 7 days?
      • Note: If you are a subscriber to The Daily Hub and can’t see the answers above you need to login to view the answers.
[spp-tweet tweet=”@RadioJButler says ‘No BS. No Crap. Hit Record! on The Daily Hub”]

3 Key Points:

  1. Marketing is all about people, and engaging with them on an authentic level
  2. Podcasting is a powerful form of content creation because it is so intimate – it feels like a 1:1 conversation
  3. No BS. No Crap. Hit Record!

Resources Mentioned:

Join us in the HubSpotters Facebook Group!